ISB Online
Art of Storytelling
Art of Storytelling
In a world of decreasing attention spans, impactful storytelling can unlock professional success. Effectively connecting and communicating with your audience can help you better collaborate, gain trust, and build a presence. This course on the Art of Storytelling will combine theory with case studies of public speakers to help you move the needle on your confidence, communication, poise and presence towards delivering inspiring messages in business and beyond.
Course Details
Duration - 2 weeks
Commitment - 4-6 hours per week
2 Modules +Assessments
Art of Storytelling is a part of the Management Essentials Programme.
Faculty
Mihir Mankad
Visiting Faculty, ISB
About Course
The course will take you, step-by-step, towards becoming a sharper speaker and storyteller. By immersing in a set of case studies spanning various sectors and geographies, you will open up to key principles and their practical application towards professional and personal impact and success. You will recognise the value of brevity and authenticity to connect, the impact of sharp “logos” and “pathos” towards impactful speaking and storytelling, and the power of structured practice towards sharpening this craft. Global case studies of renowned speakers like Shashi Tharoor, Kiran Bedi, Steve Jobs, Amy Cuddy, Ronald Reagan and Ngozi Adichie will open your eyes to various styles and structures that can create a connect (or disconnect) with the audience and impact likeability. In the end, you will come out with tools and a new mindset to become a stronger and more confident content planner, audience connector and storyteller.
Building Blocks for Storytelling
Learning from Case Studies
Note: Modules, objectives and other course content mentioned are indicative only, and may be dropped/modified/adapted at ISB’s discretion.
What You Gain
Achieving completion across all courses within this track awards you the prestigious Programme Certificate, symbolising your strategic mastery and professional growth.
Each course completion is acknowledged with a certificate, showcasing your expertise and dedication to advancing your functional acumen within the track.
Celebrate your progress and accomplishments with micro-certifications for timely module completion within each course, enhancing your professional portfolio.
Who Is This For?
In today’s dynamic hybrid work settings, it’s imperative for managers and newcomers to adapt swiftly, leading teams across various locations and disciplines. The Art of Storytelling course, integral to the Management Essentials track, is specifically designed for professionals seeking to:
- Enhance their skills in stakeholder management, conflict resolution, and fostering high-performance teams
- Elevate team efficiency on diverse projects and undertake pivotal decisions that enhance customer value
- Impactfully influence others, establish a strong workplace presence, and propel their managerial or leadership trajectories.
- Refine communication abilities, boost self-confidence, and hone negotiation tactics
- Tackle the intricacies of motivating employees and spearhead agile teams to achieve customer satisfaction and drive forward business achievements
What Sets Us Apart ?
Integrative Thinking: Experience enhanced learning through our meticulously crafted Integrative Thinking Activities, designed to hone your problem-solving skills and broaden your strategic mindset. Engage in thought-provoking analyses and participate in collaborative discussions on the dynamic platform after each of your module-end quizzes. Benchmark your reflections against expert responses, culminating in comprehensive learning. Join expert-led virtual meetings where you connect with a community of like-minded learners, where enlightening discussions and exchange of insights will enable you to unlock your maximal learning potential.
MasterClasses: Hear industry and academic experts on the nuances of business, management and leadership in our MasterClasses carefully curated to complement the frameworks learnt as part of the courses. Interact with them as they share their lessons and experiences from their professional journeys. Get inspired and learn from the diverse and rich expertise they bring on one or more of the topics in the programme.
Campus Visit: Come together to strengthen your network and build lifelong connections with your cohort in person at the ISB campus. On successful completion of the track you will be invited for a half-day session, culminating in a valedictory on campus.
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